Resource Library

Practical Learning Materials for Irish Marketers

Stay ahead with curated guides, templates, and research from Rackantvrl’s education team. Each resource is grounded in the realities of marketing across Ireland.

What’s Inside

  • Campaign planning canvases for Irish audiences
  • Measurement frameworks aligned to governance standards
  • Team workshop agendas and facilitation guides
  • Expert articles on emerging marketing trends

Featured Guides & Playbooks

Downloadable assets that support daily marketing decisions.

Integrated Campaign Blueprint

Map the stages of a multi-channel campaign with alignment checkpoints, budget considerations, and reporting cadences suited to Irish leadership teams.

Format: PDF workbook Updated: February 2024 Audience: Marketing managers, planners
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Stakeholder Influence Toolkit

Frameworks to position marketing initiatives as strategic investments. Includes meeting agendas, discussion prompts, and success metrics.

Format: Template pack Updated: January 2024 Audience: Marketing leaders
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Brand Narrative Canvas for Ireland

Craft narratives rooted in Irish culture and cross-border resonance. Ideal for teams evolving brand language or launching rebrands.

Format: Miro-ready canvas Updated: December 2023 Audience: Creative strategists
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Articles & Insights

Thought leadership from Rackantvrl experts and guest mentors.

Building Marketing Rituals that Survive Change

Discover how Irish scale-ups maintain momentum during growth phases by establishing meeting rituals, feedback loops, and shared dashboards.

Author: Aisling Ward Reading time: 7 minutes
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Designing Cross-Border Campaigns with Local Heart

Practical advice for marketing leaders expanding beyond Ireland while preserving the authenticity and trust built at home.

Author: Jordan McKenna Reading time: 8 minutes
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Workshop Toolkits

Step-by-step guides to run collaborative sessions with your team.

Marketing Scorecard Sprint

Facilitate a workshop to align marketing and leadership on what success looks like. Includes facilitator notes, templates, and follow-up actions.

Session length: 90 minutes Difficulty: Intermediate
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Creative Concept Lab

Structure ideation sessions that produce campaign concepts rooted in audience insights and strategic goals. Perfect for agency and in-house teams.

Session length: Half-day Difficulty: All levels
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