Programmes Overview

Marketing Courses Crafted for Irish Innovators

Rackantvrl programmes blend strategic frameworks, practical experimentation, and mentorship to support marketing professionals across Ireland. Each pathway is designed to move your organisation forward.

Programme Pillars

  • Strategy anchored in Irish market intelligence
  • Creative leadership labs with national mentors
  • Measurement blueprints tailored to your KPIs
  • Hybrid delivery with Dublin, Cork, & Galway cohorts

Core Curriculum

These programmes build marketing resilience, ensuring your teams thrive in Ireland’s dynamic ecosystem.

Strategic marketing workshop in Dublin

Strategic Brand Stewardship

Strengthen brand positioning and storytelling while aligning stakeholders around shared outcomes. Explore cultural nuance, category tension, and brand governance tailored for Irish organisations.

Format: Hybrid (Dublin HQ + virtual labs) Duration: 12 weeks
  • Brand architecture sprints
  • Stakeholder alignment playbooks
  • Comms cadence for leadership teams
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Performance marketing analytics session

Performance Marketing Systems

Design full-funnel journeys tailored to Irish customers. Build cross-functional rituals that prioritise experimentation, measurable progress, and ethical data practices.

Format: Live online + Cork intensives Duration: 10 weeks
  • Attribution frameworks for complex funnels
  • Media mix optimisation clinics
  • Collaborative sprint retrospectives
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Creative marketing collaboration

Creative Influence & Leadership

Equip emerging marketing leaders with confidence to pitch, persuade, and lead creative change. Embrace inclusive storytelling and stakeholder diplomacy.

Format: In-person (Galway & Belfast rotations) Duration: 8 weeks
  • Executive presence coaching
  • Creative narrative prototyping
  • Leadership roundtables with industry mentors
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Specialist Workshops & Masterclasses

Focus on targeted capabilities with deep-dive sessions facilitated by seasoned practitioners.

Innovation & Go-to-Market Sprint

Build frameworks for product launches, from consumer insights to channel choreography. Ideal for scale-ups and product teams entering new Irish markets.

Format: 5-day intensive Location: Dublin Docklands
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Purpose-Driven Communications

Craft social impact narratives rooted in authenticity. Explore responsible storytelling, stakeholder mapping, and community engagement frameworks.

Format: 4 live sessions Location: Hybrid
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Marketing Analytics Studio

Transform complex data into compelling stories. Build dashboards, design experiments, and secure buy-in from senior leadership.

Format: Virtual labs + onsite showcase Location: Cork
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Programme Enhancements

Every Rackantvrl experience includes live support, resources, and community access to sustain growth beyond the classroom.

Mentor Intensives

Access structured mentor sessions with Irish industry leaders. Sessions are aligned with your development goals and organisational priorities.

Resource Vault

Unlock templates, analytics dashboards, creative briefs, and stakeholder decks vetted by practitioners working in Ireland’s top marketing teams.

Impact Reviews

Facilitated performance reviews map progress, celebrate wins, and co-create next steps with Rackantvrl advisors.

Course Interest Form

Let us know your focus areas and we will tailor a recommended pathway for you or your team.

A Rackantvrl advisor will connect with you from our Dublin hub within one business day.